I have been working 17 years in automotive industry in Germany. I quit my job in 2020 and founded my brand in 2021. I started a new IT-job to pay my bills and I built alongside my full-time job my ecommerce brand, with no external funding. The brand has now outgrown what one person can fund and run part-time — further growth needs working capital for stock, new products and
paid media. The first heavy-lifting has been done already, thousands of customers are already trusting and searching the brand.